Building a Generational Brand
We are not building a company. We are building a legacy — a 1000-year wellness tradition reimagined for the modern world.
The Shiffa Foundation
Mission: Make natural wellness accessible to ALL Indians, regardless of income, location, or language.
Free Ayurvedic Health Camps
- 100 camps/year in rural India
- Free health screening + herbal medicine distribution
- Partnership with Primary Health Centers (PHCs)
- Focus: Basti district first, then expand nationwide
Herbal Garden Initiative
- Plant 1,00,000 medicinal herb saplings
- Community herb gardens in 500 villages
- Train women SHGs in herb cultivation
- Buy-back guarantee for grown herbs
Wellness Scholarship
- 100 scholarships/year for BAMS/BUMS students
- Rs 25,000 per scholarship
- Internship at Shiffa on completion
- Building future Ayurvedic practitioners
Digital Health Literacy
- Free Ayurveda courses in 8 languages
- Partnership with village schools
- Health awareness campaigns on WhatsApp
- Target: 10 Lakh people educated
Clean Water Initiative
- Water purification at community level
- Ayurvedic perspective on water health
- Partnership with water NGOs
- Impacting rural communities across UP
Heritage Rescue — Manuscript Digitisation
- Digitise ancient Ayurvedic/Unani manuscripts
- Open access online library
- Translate to Indian languages
- Preserve vanishing traditional knowledge
Impact Goals
2% of annual revenue dedicated to Foundation • Rs 10Cr allocated by 2033
Culture & Brand Mythology
Building the Shiffa Legend — from a small town in UP, with 1000 years of wisdom.
Brand Values — Non-Negotiable
Purity
No synthetic fillers, ever
Heritage
Honour ancient wisdom
Science
Validate with modern research
Sustainability
Heal people, not harm the planet
Community
Grow together
Excellence
Never compromise on quality
Cultural Moments
World Ayurveda Day
Shiffa as presenting sponsor — celebrating global recognition of Ayurvedic medicine
Unani Medicine Week
Annual brand event honouring the rich Unani tradition that forms our heritage
Shiffa Wellness Summit
India's largest wellness summit — bringing together practitioners, researchers, and enthusiasts
Cultural Collaborations
Art, music, fashion x wellness — brand partnerships that transcend traditional marketing
Storytelling Channels
Brand Docuseries
Netflix-style brand documentary — pitched to OTT platforms
Roots of Healing
Podcast featuring stories from traditional practitioners across India
Annual Coffee Table Book
Beautifully curated visual journeys through Indian wellness traditions
Photography Exhibitions
Capturing the beauty of herbs, healers, and healing traditions
The Shiffa Brand Museum
A physical museum at our Basti HQ and a virtual 3D tour on our website — showcasing ancient texts, instruments, herbs, and the interactive history of Ayurveda & Unani medicine.
- Physical museum at headquarters (Basti, UP)
- Virtual museum with 3D immersive tour
- Display ancient texts, instruments, and herbs
- Interactive history of Ayurveda & Unani
- Tourist attraction for Basti region
Coming Soon
Organisational Excellence
Building the team that will carry the Shiffa legacy forward — decade by decade.
Team Growth Roadmap
3 People
Founder/CEO, Operations, Content/Marketing
10–20 People
- Leadership: CEO, COO, CMO
- Product: R&D (2), QC (1)
- Tech: Full-stack dev, UI/UX, Data analyst
- Marketing: Content (2), Social media, Performance, Influencer
- Sales: Marketplace, B2B, Customer service (2)
- Operations: Supply chain, Warehouse (2), Finance
50–80 People
- Regional sales teams (5 cities)
- Shiffa Academy team (5)
- Telehealth doctors (20)
- Retail store staff (15)
- International operations (5)
300+ People
- Full C-suite leadership
- Multi-department organisation
- Regional offices in 5 cities
- International offices (2)
- Own manufacturing facility (50 workers)
- Advisory board (5 industry experts)
Culture Principles
Remote-First
Except operations — work from anywhere
Quarterly Retreats
Team bonding in nature — practice wellness
Wellness Benefits
Practice what we preach — holistic health
ESOPs for Early Employees
Ownership mindset from day one
Transparent Communication
Open books, open doors, open minds
Learning & Development
Dedicated L&D budget for every employee
Advisory Board
Ayurvedic Medicine Expert
Clinical & formulation guidance
E-commerce Veteran
Scale-up strategy & marketplace growth
Marketing Thought Leader
Brand building & customer acquisition
Finance & Investment Advisor
Fundraising, financial strategy, governance
Technology Advisor
AI, data, infrastructure & digital innovation
Funding & 10-Year Vision
From bootstrap to industry leader — a strategic growth capital plan.
Growth Capital Plan
Bootstrapped Phase
Now — Month 6Reinvest 80% of profits. Focus: product-market fit & unit economics.
Pre-Seed / Angel
Month 6–12Use: Team hiring, inventory, marketing. Sources: Angel investors, family offices.
Seed Round
Year 1.5 — Year 2Use: Technology, marketplace expansion, team. Sources: 100X.VC, Titan Capital, etc.
Series A
Year 2.5 — Year 3Use: International expansion, offline retail, academy. Sources: Fireside, Sauce.vc, DSG.
Series B+
Year 4 — Year 5Use: Market dominance, strategic acquisitions, global scale.
Exit Strategy (Year 7–10)
IPO on NSE/BSE
Public listing — India's first Ayurvedic D2C brand to IPO
Strategic Acquisition
Acquired by Himalaya, Dabur, or Patanjali at premium valuation
PE Buyout
Private equity buyout — scale with institutional partners
Stay Private
Build a generational business — distribute profits, stay independent
The 10-Year Vision — Shiffa 2036
“From a small town in Uttar Pradesh, with 1000 years of wisdom, we set out to heal the world — one herb at a time.”
Healing India — One Community at a Time
Making natural wellness accessible to ALL Indians, regardless of income, location, or language. 2% of every rupee earned goes back to the community.
Our Mission
We believe that the ancient wisdom of Ayurveda and Unani medicine belongs to everyone. Through the Shiffa Foundation, we are committed to making natural health accessible, preserving traditional knowledge, and empowering communities across India.
Our Programmes
Six pillars of impact — health, agriculture, education, technology, environment, and heritage preservation.
Free Ayurvedic Health Camps
Bringing free health screenings and herbal medicine to rural India, starting from Basti district and expanding nationwide.
How It Works
- Partner with local Primary Health Centers
- Deploy trained Ayurvedic practitioners
- Free health screening for all attendees
- Distribute herbal medicine kits to those in need
- Follow-up telehealth consultations
Herbal Garden Initiative
Creating a green revolution — planting medicinal herbs across villages and empowering women through herb cultivation.
Programme Pillars
- Community herb gardens in 500 villages
- Train women self-help groups (SHGs) in herb cultivation
- Buy-back guarantee for all grown herbs
- Supply free seeds and starter kits
- Create sustainable livelihoods through herbal farming
Wellness Scholarship Programme
Investing in the next generation of Ayurvedic practitioners by funding BAMS/BUMS students across India.
Scholarship Journey
- Apply through the Shiffa Foundation portal
- Selection based on merit and need
- Rs 25,000 annual scholarship disbursement
- Mentorship from Shiffa Ayurvedic experts
- Guaranteed internship at Shiffa on completion
Digital Health Literacy
Democratising Ayurvedic knowledge through free digital courses in 8 Indian languages.
Delivery Channels
- WhatsApp health awareness campaigns
- Partnership with village schools
- Free online Ayurveda courses
- Video content in regional languages
- Community health worker training
Clean Water Initiative
Combining modern purification with Ayurvedic water wisdom to bring clean water to rural communities.
Approach
- Community-level water purification systems
- Ayurvedic perspective on water health
- Partnership with established water NGOs
- Education on water-borne disease prevention
- Sustainable filtration using natural materials
Heritage Rescue — Manuscript Digitisation
Preserving vanishing traditional knowledge by digitising ancient Ayurvedic and Unani manuscripts.
Preservation Process
- Identify and source rare manuscripts
- High-resolution digital scanning
- Expert translation into Indian languages
- Open access online library publication
- Academic collaboration for research
Impact Roadmap
Join the Healing Movement
Every purchase you make contributes to making natural wellness accessible to all. Together, we can heal India — one community at a time.
Round up your order at checkout to donate directly to the Shiffa Foundation.
