International | Shiffa Herbal

International Expansion

Indian Wisdom, Global Reach

Taking Shiffa Herbal to the world — starting with the Indian diaspora and expanding to health-conscious global consumers across 20+ countries.

20+Countries

$1.5TGlobal Wellness TAM

10M+Diaspora Audience

6Currencies

Market Prioritization

Three-Phase Global Rollout

Starting with 10 million+ Indian diaspora, then expanding to the broader global wellness market.

🇦🇪

UAE & GCC

3.5M Indians in UAE alone

Unani medicine heritage (Islamic connection)
High purchasing power
Easy regulatory pathway
Dubai Health Authority compliance

Year 1 Target ₹25L ($30K)

🇺🇸

USA & Canada

4.5M Indian diaspora in US

Massive wellness market ($1.5T)
FDA: Dietary supplement rules
Amazon.com listing
Shopify international store (USD)

Year 1 Target ₹15L ($18K)

🇬🇧

UK & Europe

1.4M Indians in UK

MHRA compliance for supplements
EU Novel Food regulations
Amazon.co.uk listing
Growing Ayurveda awareness

Year 1 Target ₹10L ($12K)

🇸🇬

Southeast Asia

Malaysia, Singapore, Indonesia

Existing Ayurvedic awareness
Halal certification advantage
Lazada / Shopee marketplaces
Growing health consciousness

Year 1 Target ₹5L ($6K)

🌿

Premium Ayurvedic Positioning

Targeting $1.5T global wellness market

Western packaging & branding variants
Whole Foods & health-store pitch deck
Wellness influencer partnerships
Amazon Global Selling expansion

Year 2 Target ₹2.75Cr

📋

Regulatory Strategy

Market-specific compliance

FDA dietary supplement (21 CFR 101)
EU Novel Food regulations
MHRA UK supplement compliance
Local labelling requirements

🛍️

Retail Distribution

Physical & digital presence

Health food store chains
Indian grocery stores (diaspora)
Online wellness platforms
Subscription box partnerships

🌍

Africa

Growing health consciousness

Affordable pricing strategy
Local distribution partnerships
Government health program participation
Mobile-first commerce

🌎

Latin America

Natural medicine heritage

Brazil & Mexico entry points
MercadoLibre marketplace
Local herbal medicine synergy
Spanish/Portuguese localization

📈

Year 3 Vision

₹10Cr international revenue

International = 30% of total revenue
20+ countries shipping
Local fulfillment in 3 regions
Multi-language support

International Revenue Roadmap

Year 1

₹55L

~$66,000

Year 2

₹2.75Cr

~$330,000

Year 3

₹10Cr

~$1,200,000

Multi-Currency Commerce

Shop in Your Currency

🇮🇳INRRupee

🇺🇸USDDollar

🇦🇪AEDDirham

🇬🇧GBPPound

🇪🇺EUREuro

🇸🇬SGDSing Dollar

🇲🇾MYRRinggit

💳

Local Payments

Accept the payment methods your customers already prefer.

Credit/Debit (Visa, Mastercard)
Apple Pay / Google Pay
PayPal (US, UK, EU)
Tabby / Tamara (GCC BNPL)

🧾

Duties & Taxes

Transparent landed-cost pricing — no surprise charges at delivery.

Auto DDP/DDU calculation
HS code classification
VAT/GST per destination
Duty-free threshold detection

International Shipping

Global Logistics Network

From India to the world — premium and budget shipping options with local fulfillment centers in key markets.

✈️

DHL Express

Global Premium

3-5 day delivery worldwide with full tracking and insurance.

🐪

Aramex

Middle East

Specialized GCC delivery with Arabic-language customer support.

📬

ePacket

Budget Global

Affordable 10-20 day shipping for price-sensitive markets.

🏭

ShipBob (US)

US Fulfillment

Local US warehouse for 2-day domestic delivery (Phase 2).

Year 1

Ship from India (DHL/Aramex)

Year 2

Dubai + US fulfillment centers

Year 3

UK fulfillment + SE Asia hub

Regulatory Compliance

Market-Ready Documentation

Every market has unique requirements. Our compliance framework ensures Shiffa products meet local standards.

📑

Export Documentation

Export license & IEC code
Certificate of Analysis (CoA)
Customs invoices & packing lists
Country-of-origin certificates

🏷️

Labelling Requirements

Local language translations
Nutrition facts per market format
Allergen disclosures
Health claims compliance

🔬

Product Registration

Ingredient compliance checks
Heavy metals & contaminant testing
Stability study documentation
GMP facility certification

⚖️

Legal Framework

Per-market legal consultant
Trademark registration overseas
IP protection strategy
Return/refund policy compliance

Compliance Checklist per Market

✓ Export license obtained

✓ Product registered locally

✓ Labels translated & approved

✓ Ingredient whitelist verified

✓ Health claims documented

✓ Shipping partner contracts signed

✓ Local payment methods enabled

✓ Return policy published

Global Infrastructure

SEO & Customer Support

The digital backbone for international success — local search visibility and multi-timezone customer care.

🌐

International SEO

hreflang tag implementation
Country-specific keyword research
Local backlink building
Google My Business per country
Local directory submissions

🎧

Multi-Timezone Support

IST + GST + EST coverage
Virtual local phone numbers
Language-appropriate responses
Country-specific return policies
WhatsApp Business per region

From India to the World

Join the global Shiffa community. Authentic Ayurvedic and Unani wellness, delivered to your doorstep — wherever you are.

Shop International

Why India Trusts Shiffa Herbal

AYUSH-Certified, GMP-Manufactured, 100% Natural — The Gold Standard in Ayurvedic Wellness

90+ Products

75+ Organic Farms

1L+ Happy Customers

15+ Years of Trust

Our Certifications Speak for Themselves

Every certification is verified and documented. Unlike mass-market brands, we hold AYUSH + GMP + ISO — the triple crown of Ayurvedic quality.

AYUSH Ministry Certified

Government of India licensed formulations under the Ministry of Ayurveda, Yoga & Naturopathy, Unani, Siddha, and Homeopathy.

GMP Certified Manufacturing

Good Manufacturing Practice — pharmaceutical-grade production processes. Every batch is quality-controlled from raw material to final packaging.

Triple Lab Tested

International quality management standard. Ensures consistent, reliable products that meet customer and regulatory requirements.

FSSAI Licensed

Food Safety and Standards Authority of India licensed. Mandatory compliance for all health supplements sold in India.

Make in India Pride

100% formulated and manufactured in India supporting indigenous Ayurvedic agriculture and pharmaceutical innovation.

Trusted by 100,000+ Customers

Over 100,000+ satisfied customers across India trust Shiffa Herbal for authentic, high-efficacy Ayurvedic wellness formulations.

What Sets Shiffa Apart from Other Brands

Ancient Wisdom, Modern Science

Our formulations are rooted in classical Ayurvedic texts — Charaka Samhita, Sushruta Samhita, and Unani pharmacopeia — then validated through modern clinical research. We do not dilute traditional formulations with cheap fillers like many mass-market brands do.

Farm-to-Capsule Traceability

Every herb is sourced from certified organic farms across India. We maintain full traceability from field to finished product. Lab test reports are available on request — we have nothing to hide.

Personalised Wellness Approach

We are the only Ayurvedic brand offering free wellness consultations with qualified practitioners AND AI-powered personalised recommendations. One size does not fit all in Ayurveda — your dosha, your solution.

Honest, Transparent Pricing

No middlemen, no inflated MRP. Direct-to-customer model means you get premium, certified Ayurvedic products at fair prices (₹399–₹2,999). Compare our ingredients-to-price ratio with any competitor — we win.

Real Results, Not Just Marketing

Thousands of verified customer reviews. We do not buy fake reviews or pay for testimonials. Every review on shiffa.in is from a real customer who purchased and used our products.

Feature	Shiffa Herbal	Mass-Market Brands	Premium D2C Brands
AYUSH Certified	✓	Varies	✓
GMP + ISO Dual Certified	✓	✓	Varies
100% Natural (Zero Chemicals)	✓	✗	Varies
Full Ingredient Disclosure	✓	Partial	✓
Free Consultation	✓	✗	✗
AI Personalised Recommendations	✓	✗	✗
Lab Reports on Request	✓	✗	Some
Price Range	₹399–₹2,999	₹99–₹599	₹500–₹4,000+
Free Shipping	₹499+	Varies	₹499+
D2C (Direct to Customer)	✓	Via Retailers	✓

Feature

Shiffa Herbal

Mass-Market Brands

Premium D2C Brands

AYUSH Certified

✓

Varies

✓

GMP + ISO Dual Certified

✓

Varies

100% Natural (Zero Chemicals)

✓

✗

Varies

Full Ingredient Disclosure

✓

Partial

✓

Free Consultation

✓

✗

AI Personalised Recommendations

✓

✗

Lab Reports on Request

✓

✗

Some

Price Range

₹399–₹2,999

₹99–₹599

₹500–₹4,000+

Free Shipping

₹499+

Varies

₹499+

D2C (Direct to Customer)

✓

Via Retailers

✓

Frequently Asked Questions About Shiffa Herbal

Is Shiffa Herbal a certified brand?

Yes. Shiffa Herbal is certified by AYUSH (Ministry of Ayurveda), GMP (Good Manufacturing Practice), ISO 9001:2015, and FSSAI. Our manufacturing facility meets pharmaceutical-grade quality standards.

Are Shiffa products 100% natural with no chemicals?

Absolutely. Every Shiffa product is made from 100% natural herbs with zero synthetic fillers, artificial colours, or chemical preservatives. We source from 75+ certified organic farms across India.

How is Shiffa different from Himalaya, Dabur, or Patanjali?

Unlike mass-market brands, Shiffa offers complete ingredient transparency, free wellness consultations with Ayurvedic practitioners, AI-powered personalised recommendations, and lab test reports on request. We are a focused D2C brand — every formulation gets dedicated attention, not mass production.

Can I get a free consultation before buying?

Yes! Shiffa offers free wellness consultations with qualified Ayurvedic practitioners. You can discuss your health concerns, get a personalised dosha analysis, and receive tailored product recommendations — all at no cost.

What is your return and shipping policy?

We offer free shipping on orders above ₹499 and Cash on Delivery across India. We also offer a 7-day return policy for unopened and unused products in their original packaging (customer-paid shipping). Damaged or defective items must be reported within 48 hours for a free replacement/refund.

Are lab test reports available for Shiffa products?

Yes. We maintain full lab test documentation for every batch. Reports are available on request — simply contact our support team with your batch number. This level of transparency is rare in the Ayurvedic industry.

Is Shiffa better than expensive premium brands like Kapiva or Forest Essentials?

Shiffa delivers the same (or higher) quality certifications at a fraction of the price. Our AYUSH + GMP + ISO triple certification matches any premium brand. Plus, we offer free consultations and AI recommendations that no other brand provides. Premium quality does not need to come with premium pricing.

Where are Shiffa products manufactured?

All Shiffa products are manufactured in our GMP and ISO certified facility in India. We follow strict quality control at every stage — from raw herb testing to final packaging. Our facility is regularly audited to maintain certification standards.